People think it is difficult to blog! Its not. We all have so much to say!
What are people interested in?
What are the popular misconceptions about your industry?
When you read about your industry in the newspaper, what do you want to say?
What are the 3 most commonly asked questions by your clients?
One thing to remember is to include your credentials and your contact information on your blog. You want people to find you. Connect them to your website.
Social Media Expert 4 - Social Media and stories for business 